{"id":1820,"date":"2026-09-25T12:28:00","date_gmt":"2026-09-25T12:28:00","guid":{"rendered":"https:\/\/thegoodcompany.nu\/?p=1820"},"modified":"2026-10-01T12:01:06","modified_gmt":"2026-10-01T12:01:06","slug":"kinderziekenhuizen-van-oranje","status":"publish","type":"post","link":"https:\/\/thegoodcompany.nu\/index.php\/2026\/09\/25\/kinderziekenhuizen-van-oranje\/","title":{"rendered":"Kinderziekenhuizen van Oranje"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Project<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De Kinderziekenhuizen van Oranje zijn de Koninklijke kinderziekenhuizen van Nederland. Samen zetten ze zich in voor betere zorg en omstandigheden voor ernstig zieke kinderen en hun familie. Voor hen ontwikkelde The Good Company de fondsenwervende campagne \u2018Glimlach voor Oranje\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Concept<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aan de campagne koppelden we een winkelactie met XENOS. In de winkels werden smiley-kussentjes verkocht, zodat iedereen met een kleine aankoop kon bijdragen. De opbrengst ging naar projecten die angst, pijn en stress verminderen bij ernstig zieke kinderen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Uitvoer<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Speciaal voor deze actie ontwikkelden we een tv-commercial, die de actie en het verhaal achter de smiley-kussentjes op televisie onder de aandacht bracht.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resultaat<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De tv-commercial werd genomineerd voor een Gouden Loeki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tv-commercial<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Commercial Kinderziekenhuizen van Oranje\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/nb65c4Zu5rw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.kinderziekenhuizenvanoranje.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Naar Kinderziekenhuizen van Oranje<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Glimlach voor Oranje: een fondsenwervende campagne met winkelactie en tv-commercial voor de Koninklijke kinderziekenhuizen.<\/p>\n","protected":false},"author":990003,"featured_media":1983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[54,50,53],"class_list":["post-1820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-good-company","tag-campagne","tag-fondsenwerving","tag-jongeren"],"_links":{"self":[{"href":"https:\/\/thegoodcompany.nu\/index.php\/wp-json\/wp\/v2\/posts\/1820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodcompany.nu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodcompany.nu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodcompany.nu\/index.php\/wp-json\/wp\/v2\/users\/990003"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodcompany.nu\/index.php\/wp-json\/wp\/v2\/comments?post=1820"}],"version-history":[{"count":1,"href":"https:\/\/thegoodcompany.nu\/index.php\/wp-json\/wp\/v2\/posts\/1820\/revisions"}],"predecessor-version":[{"id":1833,"href":"https:\/\/thegoodcompany.nu\/index.php\/wp-json\/wp\/v2\/posts\/1820\/revisions\/1833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodcompany.nu\/index.php\/wp-json\/wp\/v2\/media\/1983"}],"wp:attachment":[{"href":"https:\/\/thegoodcompany.nu\/index.php\/wp-json\/wp\/v2\/media?parent=1820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodcompany.nu\/index.php\/wp-json\/wp\/v2\/categories?post=1820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodcompany.nu\/index.php\/wp-json\/wp\/v2\/tags?post=1820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}